Marketing

Individual Project 2

Fundamentals of Marketing

This assignment outlines the conception of brand loyalty also the choice of a brand by someone who is a friend or family. The brand I decided to talk about is Toyota's cars, whose minds are very well-prepared of their customers.

Brand Loyalty is the consumer's witting or insentient decision, articulated through intent or behaviour, to repurchase a brand repeatedly (Kotler, 2002). Brand loyalty derives at a upper level when clients are personally complicated with the brand and discover that the consumption is unsafe, this case, the brand is a basis of self-identification of their own. Conversely, inertia, purchasing constantly without participation of a sign that characterizes the usual spending with a low level of participation. In this case, the consumer has no decisive opinions or feelings about the brand, based their purchases on what is most familiar. The purchase of a brand repetitive represents no participation, simply signifies recognition. Here this conception will be addressed with the help of Toyota's different car brands.

The image that is attached to a company's brand is the main key base of its competitive advantage and is therefore a significant tactical asset that it leads straight towards its brand loyalty, that is the same thing in the case of Toyota Motors Corporation which holds all the safety structures along with precise description of every single of its car and because of this my friend always prefers to buy cars from Toyota for his family members and relatives. He believes that the company Toyota sees its brands not just as a product or service, but as a general brand image that mainly outlines the company's attitudes and its effort regarding to its customers. He sees this company as one of the most effective brand car as the company proposes a number of diverse brands for its consumers that they might have adopt according to their needs and desires along with affordability. Because of...