Kings Kulfi

Running head: KINGS KULFI

Consumer Behavior Final Paper –: Kings Kulfi

Mariam Merajee

Keller University

Table of Content

Introduction …………………………………………………………………………. 3

Market Analysis …………………………………………………………………….. 3

Company …………………………………………………………………………. 3

Customers ………………………………………………………………………….4

Competitors...............................................................................................................4

Conditions …………………………………………………………………………4

Market Segmentation…………………………………………………………………5

Product Positioning…………………………………………………………………...6

Impact on the Consumer……………………………………………………………..6

Consumer Decision Process………………………………………………………….6

Marketing Mix………………………………………………………………………..8

Product…………………………………………………………………………….8

Place ………………………………………………………………………………8

Promotion …………………………………………………………………………9

Price ……………………………………………………………………………….9

Market Plan Assessment……………………………………………………………..10

Contingency Plan …………………………………………………………………….11

Conclusion…………………………………………………………………………… 12

Reference page………………………………………………………………………..13

Introduction

The main goal of any business is to grow and earn substantial profits. In order to reach that goal, a business has to first attract customers into the business. This final paper is on the subject of Al-Meezan my family owned business, adding Kings Kulfi, an Indian frozen desert cone to its inventory of products and offering it to its customers. This paper will first carry out a market analysis; secondly the paper will execute an analysis of market segmentation; thirdly a breakdown of customer decision process will be done; a discussion of marketing plan assessment will be discussed and lastly, a discussion of a contingency plan will be completed.

Market Analysis

Company

Al-Meezan, my family owned business located in Toronto, Canada. Al-Meezan is primarily a small...