E-Commerce in China: Taobao

E-commerce in China:Taobao

Group SIX

The report on an E-commerce company-Taobao, researching on its web-pages, operates strategies, products and business model. Assessing its success in China on-line trading market and proposing business strategies featuring IT that help improve its performance.

By Xiaochen,Li; Bingtian,Zhang; Tianshu,Lu; Hui,Niu; Yuguo,Hou; Lin,Zhu

Table of Contents

Introduction............................................................................................................................... .3 Taobao Information Systems Strategic Alignment .................................................................. 4 Business Strategies of Taobao’s E-commerce ........................................................................... 5 SWOT Analysis of Taobao......................................................................................................... 6 Payment security........................................................................................................................ 8 Credit Valuation ......................................................................................................................... 9 Credit Rating............................................................................................................................ 13 Decision Support Function of Taobao ..................................................................................... 16 Information Asymmetry in e-commerce.................................................................................. 19 Conclusion ............................................................................................................................... 21 Appendix.................................................................................................................................. 23 Bibliography ............................................................................................................................ 25...