Merch

Good Evening Sir,

Please find mentioned below quick snapshot of the Audit report conducted to gauge shifts to other brands post announcement of WFF price hike

* Audited outlets 715 - Cuttack Region: 350 Bhubaneswar Region: 222 Rourkela Region: 143

* FSFB availability- 65% - leading with Rourkela region - 90% followed by Bhubaneswar region: 66% & Cuttack region: 55%

* WFF availability - 100% across all the regions.

* Purchase source - salesmen - Cuttack region - 48%, Bhubaneswar region - 32%, Rourkela region -20%

* Purchase source - Dealer - Cuttack region - 53%, Bhubaneswar region - 33%, Rourkela region - 14%

* 97% of salesmen not charging extra than PTR i.e. Rs.27/- however 2% salesmen charging extra 50 paisa per pack & 1% salesmen charging extra Rs.1/- per pack.

* Dealers across the regions charging extra on pack i.e. Rs.2/- to Rs.6/-

* 4% retailers charging extra ` 2, 26% retailers were ` 3/-, 42% retailers were ` 4/- & 28% retailers were ` 5/- to `6/- charging extra than MRP

* Overall 2% of retailers selling as per MRP at all levels of transactions

* 59% of retailers selling at ` 4 per stick,  28% were selling at ` 3.5 per stick & 7% were selling at ` 10/- for 3 sticks

* 1 stick transaction: 85% of retailers selling at `4/- per stick & 15% of retailers selling at ` 3.5/-

* 2 sticks transaction: 76% of retailers selling at ` 8/- per 2 sticks & 23% retailers selling at ` 7/-

* 3 sticks transaction: 70% of retailers selling at ` 12/- per 3 sticks & 28% retailers selling at ` 10/-

* Pack transaction: 74% of retailers selling at ` 35/- per pack & 13% retailers selling at ` 35 to ` 40/-

* Out of 715 audited outlets - No shifts observed in 68% (483) outlets.

* In 32% of outlets shifts happening from WFF to FSFB- 7%, GFP-9%, GFSS-12% and 1% each for Gold, Select, Cap Metro, RWPB.

                                Availability - FSFB &...