Marketing

Frederick Winslow Taylor (Frederick Winslow Taylor ,1856-1915), the famous American management theorists, economists, was later known as the "father of scientific management, its representatives as" Principles of Scientific Management ".

Managers and workers

Taylor had very precise ideas about how to introduce his system:

It is only through enforced standardization of methods, enforced adoption of the best implements and working conditions, and enforced cooperation that this faster work can be assured. And the duty of enforcing the adoption of standards and enforcing this cooperation rests with management alone.[9]

Workers were supposed to be incapable of understanding what they were doing. According to Taylor this was true even for rather simple tasks.

'I can say, without the slightest hesitation,' Taylor told a congressional committee, 'that the science of handling pig-iron is so great that the man who is ... physically able to handle pig-iron and is sufficiently phlegmatic and stupid to choose this for his occupation is rarely able to comprehend the science of handling pig-iron.[10]

Taylor believed in transferring control from workers to management. He set out to increase the distinction between mental (planning work) and manual labor (executing work). Detailed plans specifying the job, and how it was to be done, were to be formulated by management and communicated to the workers.[11]

The introduction of his system was often resented by workers and provoked numerous strikes. The strike at Watertown Arsenal led to the congressional investigation in 1912. Taylor believed the laborer was worthy of his hire, and pay was linked to productivity. His workers were able to earn substantially more than those under conventional management,[12] and this earned him enemies among the owners of factories where scientific management was not in use.

[edit] Propaganda techniques

Taylor promised to reconcile labor and capital.

With the triumph of...