Online Consumption

Online Consumption

Frequency of Students Purchasing Online

“Literature Review”

Robert Henley

Julius Lavalais

Dr. Pan

Purpose

Shopping online is gaining in popularity. This study provides managerial implications for future online consumption. The intention within the communication research project consists of evaluating the sample size of ASU students and determining the frequency of online consumption in their everyday lives.

Method

The assignment has the objective of drawing conclusions based on a small fraction of the whole population. Through the methods of a nonrandom, nonprobability survey the experiment will grasp the concept by placing the student body into subgroups within the whole Arkansas State University population. This study will provide important information to determine the frequency of ASU student’s online consumption. With these key concepts the research project aims to obtain the precise information to determine the approximate number of students who do their shopping online. With this knowledge people could develop new marketing efforts and even advertise in new methods. With this survey we can collect important information to help provide the conclusion of our content analysis. This will come out of a small fraction of the whole ASU population. It will help show how gender, region, loneliness, age and safety effects students opinion towards online shopping.

Key Concepts

Gender

Gender would be the most important concept determining who is to do the majority of online purchases, man or women. (1)Rodger and Harris consider the role of gender as it relates to e-commerce and offer a conceptual framework that attempts to explain why women are less satisfied than men with the online shopping experience. Perceived emotional benefits are discussed as a primary reason women lack support for e-commerce activity. Additional concepts in our model include trust and...