Pepsi Ethics

Executive Summary:

This assignment is all about the business ethics and ethical dilemma. I have taken a case of PepsiCo. It is a high brand company. When it was heavily criticized about pesticides in soft drink. PepsiCo has to take the decision whether to continuously earn profit and not think about the society, their customer who believes more of that company or to think what can be done under that issue to resolve it, taken as their morale values and ethics into consideration. After study about the decision and their impact I analyses that the decision taken by the PepsiCo at the time of Ethical dilemma and the impact of the company is for the benefit of the society and the Stakeholders.

INTRODUCTION

Ethics and ethical Dilemma

Ethics concern attempt to distinguish ‘right’ from ‘wrong’, ‘good’ from ‘bad’, and what constitutes desirable conduct in a particular set of circumstances (Ghosh, 2006). The concept of ethics comes from the Greek word, “ethos” that means both an individual’s character and a community’s culture. In the field of ethics there is a variety of theories, approaches and philosophies, each professing to offer fundamental insights into what constitute the behavior. Ethics can be defined as the basic perception and fundamental rights of human behavior. In also contain the study of worldwide values which includes natural and human rights, law related, concept of health and safety (Paul, 2006). Ethics refers to the well founded standards of doing right or wrong which set down about ought to do usually in terms of obligations, fairness, in term of rights, benefits to society or specific asset. (Velasquez, 2010) Any Organization’s achievements depend upon the truthfulness and honesty of the workers. Business ethics is the subset of the study of ethics in general. Thus, the definition Business ethics in general means may be helping in descriptive the concept of business ethics which differentiate it from various other kind of ethical approaches. In...