Qantas

A market analysis of Qantas Airways Limited

The Qantas Airways Limited has the mission statement to achieve the purpose of them as the best airline of the world. According to Aviation business (2009) stated that “The corporate mission statement for the 2008/09 FY was 'restoring our reputation, confronting the crisis, operating sustainably and planning for the future'.” To achieve the vision of Qantas group which include Qantas Airways and Jetstar, they focus on the five factors such as safety is first antecedence, providing the aircraft to match with the right routes, offering the best customer services, operational effectiveness, and two strong complementary brands both Qantas and Jetstar. (Aviation business, 2009; Qantas Airways, 2010) First factor is safety first. Qantas is the premium that provide full-service both global and local airline. (Qantas Airways Limited, 2010) They maintain and unchanged the best safety by exercising and reporting the safety to be the world’s best safety airline. (Qantas Airways Limited, 2010) Second, providing the aircraft to suit the route, Qantas focuses on renovate the aircraft to be competent as well as match with the direction. (Qantas Airways Limited, 2010) For example, Qantas Group arranges for 50 Boeing 787s to revamp their aircraft to match with network. (AAP, 2010) Third, offering full customer services, the best customer service is the basis of their objective. (Qantas Airways Limited, 2010) Forth, operational effectiveness, Qantas attempts to accomplish by straightforwardness as well as create productivity through their company. (Qantas Airways Limited, 2010) Last, making strong brand both Qantas and Jetstar, the company endeavors to create the best premium brand for Qantas and Jetstar as low cost. (Qantas Airways Limited, 2010)

Qantas’s Business Strategies

Refer to Qantas’s corporate mission; the company applies the business strategy to accomplish their mission which emphasize on several things such as forward...