Riding the Plus Size Wave

CONSUMER BEHAVIOR

INDIVIDUAL ASSIGNMENT

RIDING THE PLUS-SIZE WAVE

Võ Thanh Nguyên

ID: BA60086

Class: BA665

INDIVIDUAL ASSIGNMENT CONSUMER BEHAVIOR

CONTENT

Introduction ............................................................................................................... 2 Analyzing ....................................................................................................................... 2 Conclusion .................................................................................................................... 4 References .................................................................................................................... 5 Appendix.......................................................................................................................... 6

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INDIVIDUAL ASSIGNMENT CONSUMER BEHAVIOR

INTRODUCTION

Regardless of men, women, boy, girl, the old, the young… as long as you care about your physical appearance, demand for having good looking in others’ eyes is always your goal. Especially with women, they are always inspiration and beauty’s image through man’s history. Therefore, they care about themselves a lot, they try to be perfect when they go out with their friends or go to work. In my eyes, I see every women and girl pretty, some are clear, some are hidden, but they have their own beauty. Nowadays, along with the development of technology and information, movies, and Internet, Hollywood and advertising media influenced women and created a stereotypical image of women. Many consumers have unrealistic expectation what they should be someone like model, actress with hipless, size 0…But Lane Bryant, brand name from 1900s, made miracle things, they focus on the plus-size clothing and people with size 14 and up. Lane Bryant is known as the first woman’s apparel retailer for plus sizes. Through 100 years development, its revenue hit $1 billion in 2012. Moreover, in 2013 Lane Bryant has...