Consumer Perception

Dear Sir/ Madam,

We are students of Chandragupta Institute of Management Patna. We are conducting a survey related to consumer perception about soaps. For this purpose, we would like you to spare a few minutes and share your views with us.

Thank you

1. Which bathing soap do you regularly use? (You can choose more than one)

2. How long have you been using this soap?

3. Why do you use this soap?

4. Which soap/s comes into your mind first when you hear the following attributes? (Females)

Sl. No. | Attribute | Soap 1 | Soap 2 | Soap 3 |

1. | Fragrance | | | |

2. | Moisturising | | | |

3. | Fairness | | | |

4. | Freshness | | | |

5. | Anti-bacterial | | | |

6. | Anti-pimple | | | |

7. | Value-for-money | | | |

8. | Sun-screen | | | |

9. | Rich lather | | | |

5. Which soap/s comes to your mind when you hear the following attributes? (Males)

Sl. No. | Attribute | Soap 1 | Soap 2 | Soap 3 |

1. | Anti-perspirant | | | |

2. | Freshness | | | |

3. | Moisturiser | | | |

4. | Anti-bacterial | | | |

5. | Fragrance | | | |

6. Which of the following would you opt for if your favourite brand is not available at the shop?

a. Buy any other

b. Ask shopkeeper for suggestions on buying any other soap

c. Go to next shop, for desired product

d. Keep looking for the desired soap till you don’t find it

7. Would like to buy a new soap if it is referred to you by:

(1 indicates “No” and 5 indicates “definitely”)

a. Mother 1..........2..........3..........4..........5

b. Friend 1..........2..........3..........4..........5

c. Favourite celebrity endorsement 1..........2..........3..........4..........5

d. Storekeeper 1..........2..........3..........4..........5

8. Please rate the following attributes according to the importance you attach to them,...