International Business & Management

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MGT 3446 – International Business and Management – Instructor: Jason Bordbar 


MGT 3446 – International Business and Management 

Final Project   

Microsoft ‐Business in China  

  Megan DeMeo  August 23, 2013 



MGT 3446 – International Business and Management – Instructor: Jason Bordbar   

1. Case Summary  Microsoft decided to enter into China back in 1992 and opened its first sales office in Beijng. China has an extremely large market of consumers which is the main reason many, including Microsoft, have been lured into China to start business. China also has a large number of inexpensive laborers that allows for work to be completed on a product and then to be sold at the same price but made for much less. Microsoft was also lured into China by the size of its market and its phenomenal economic growth as well as the Chinese engineering talent that was available. Microsoft has experienced complications over the years while performing business in China which has included piracy of its products. This was a major problem in the beginning, has been a constant issue over the years, and is still troubling Microsoft today.

2. Company Background  The Microsoft Corporation is a multinational software company that was created in America and is headquartered in Redmond, Washington. founded in 1975 by Bill Gates and Paul Allen. The company was

The company develops,

manufactures, licenses, and supports a wide range of products and services related to computers and other electronic devices including video gaming systems. Microsoft operating systems, such as Vista and XP, run on 90 percent of all PC's worldwide. Some of the other popular and most successful items that have been created by Microsoft include Microsoft Office, which provides productivity, collaboration, and social products to both home and business computers. One of the most popular

2   ...