Marketing

Aim:

To investigate the relationship between tectonic-plate movement and the gravitational effect of the alignment of the major planets.

Objectives:

* Data sets will be extracted from the known historical record of tectonic-plate movement

* Data sets will be extracted from astronomical tables detailing the various alignments of the major planets covering the same period as data from the geological record.

* The data from both sets will be synthesised to establish if correlation points exist between major geological events and planetary alignments.

The aim of this module is to foster an understanding of how managing stakeholder relationships influences the achievement of desired organisational outcomes.

Some useful words for writing aims

* to raise awareness of…

* to foster curiosity about…

* to develop skills necessary for…

* to help participants towards…

* to lead to an appreciation of…

* to encourage commitment to…

* to develop interest in…

* to improve efficiency in…

* to enhance skill in…

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Write objectives

Behavioural objectives are the most practical for training modules because they

* make clear what is going to be covered

* say what participants will be able to do as a result of the training

* when presented at the start of the module, point to learning goals and act as a learning contract

* help keep everyone on track

* provide a benchmark against which learning can be assessed

Objectives are usually expressed from the viewpoint of course participants.

Here’s an example.

At the end of this training module participants will be able to

* appreciate the benefits of establishing behavioural objectives for a training module

* list four elements of behavioural objectives

* recognise these elements in media training examples

From this example you can see the following elements of behavioural objectives:

* use of...