Marketing

Chapter 13 Retailing and Wholesaling

1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

A) Franchising

B) Retailing

C) Brokering

D) Wholesaling

E) Disintermediation

Answer: B

Diff: 1 Page Ref: 370

Skill: Concept

Objective: 13-1

2) In recent years, ________ has/have been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.

A) specialty stores

B) shopping centers

C) superstores

D) nonstore retailing

E) e-commerce

Answer: D

Diff: 1 Page Ref: 370

AACSB: Use of IT

Skill: Concept

Objective: 13-1

3) ________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.

A) Limited-service

B) Self-service

C) Full-service

D) Specialty-service

E) Wholesaling

Answer: B

Diff: 2 Page Ref: 371

Skill: Concept

Objective: 13-1

4) ________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.

A) Self-service retailers

B) Full-service retailers

C) Off-price retailers

D) Limited-service retailers

E) Specialty-service retailers

Answer: D

Diff: 2 Page Ref: 371

Skill: Concept

Objective: 13-1

5) Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer?

A) self-service stores

B) category killer stores

C) full-service stores

D) independent stores

E) specialty-service retailers

Answer: C

Diff: 2 Page Ref: 372

Skill: Concept

Objective: 13-1

6) Which of the following retailers likely require the most emphasis on salespeople to assist customers?...