Wgu Capstone

A. Executive Summary 3

A1. Business Identification: 3

A2. Mission, Goals and Objectives: 3

A3. Keys to Success: 3

B. Company Summary 3

B1. Industry History: 3

B2. Legal Form of Ownership: 3

B3. Location and Facilities: 3

B4: Management Structure: 3

B5. Products and Service: 3

C. Market Analysis 3

C1: Target Market 3

C2: Industry Analysis 3

C3: Competitive Analysis 3

D. Market Strategy 3

D1: 4Ps. 3

D2: Price List- 3

D3: Selling Strategy- 3

D4: Sales Forecast- 3

E. Implementation Strategy 3

E1. Overall Strategy- 3

E2. Implementation- 3

E3. Control Plan- 3

F. Financial Statements and Projections 3

F1. Revenue and Cost Estimate- 3

F2. Forecasted Profit and Loss Statement 3

F3. Forecasted Balance Sheet- 3

G1. Financial Projections 3

G1a- Breakeven Point- 3

G1b-Financial Position: 3

G1c-Capital/Investment Needs: 3

References 3

Executive Summary

(1-2 pages) - A brief synopsis highlighting the key facts, issues, and conclusions

A1. Business Identification: Include the business name and location, a brief summary of the business concepts and the purpose of the business plan.

A2. Mission, Goals and Objectives: Explain the goals and objectives you have outlined for your company.

A3. Keys to Success: Include what you think will be your 3 main keys to success in the new operation.

Company Summary

(4-6 pages) Describe the history of the origins of your business.

B1. Industry History: Describe the industry in which the business will operate.

B2. Legal Form of Ownership: Describe the ownership and legal establishment of the company, (i.e. specifying whether your company is a corporation, partnership, sole proprietorship, limited liability...