Ymca

YMCA has its strenghth, weaknesse, opportunities that is to take into matter and threats to overcome. As for the YMCA strengths, basically YMCA is a family orientated based organization where it bring members close to each other by doing the activities. It is also a non profit organization were it is solely in business to benefit members by joining them. Morover, it is personable to it members and programs are available to suit all sorts of age. YMCA is an organization that is also safe, conveniently located for members to go and it also has scholarship opportunities for members who wants to continue studies.

However, YMCA with its strength also has its weaknesses where basically its not a money making organization, so therefore to run the organization donation need to be collected and its somehow not easy to get people to donate on charities due to current economic situations. Besides that, it is not only adult members who can join and the advertising always been advertised in small cities due to budget constraints and futhermore, the policy of that the Directors of YMCA constantly changes every 5 years will somehow effect the smoothness of running the YMCA.

On the other hand, the opportunities that YMCA has is to expand its programmes and create new locations. They can create relationships with independent business people and they will come in and ask for space to teach a class and access to the members through advertising and the YMCA will take a small percentage of the profits.

As for the threats, YMCA is facing with competition by other wellness and community centres. In order to face this YMCA needs money to do adjustments on the programmes or built new location but due to the bad economy it leads to lack of donation towards YMCA and this will become a threat towards them.

MARKETING OBJECTIVES AND ISSUES

YMCA financial objectives is the plan sets out primary goals over the next 2 years has been written in the knowledge that they operate...