Mass Media

Mass media

We hear this word almost daily. In our modern world it is inseparable part of our life. But what does this word actually mean? Well, simply said it is a modern instrument of communication, which can mediate /sprostredkovávať/ and broadcast information. Mass media has 3 general functions: to inform, teach and to entertain us. In fact, under this word are included press, radio broadcast, TV, film and theatre. Nowadays we live in era of technical and revolution. We use daily new appliances which were found out thanks to development in science. It is for example computer, internet, mobile phone and others. Even technologies which were only a few years ago absolute news are nowadays something old, what is no more in. It is for example classical computer set, fixed telephone, video or cassette recorder. Now we use for the same reason notebook, mobile phone, DVDs and mp3 players. But they all now as well as theirs ancestors serve for the same task – to inform us as quickly as possible about news from home and abroad, weather or just about new gossips from show business. 

According to me the most effective instrument among mass media isinternet. Because with a few clicks in a moment you find on this World Wide Web just the information you want what is very effective. 

Maybe one of the oldest information instruments is press. First books were handwritten what was too laborious /pracné/, but thanks to Johann Gutenberg who invited book-printer this problem was solved. Now the market is full of books, newspapers andmagazines oriented on every topic in our life. You just have to decide what you want to read about. If you want to know the hottest gossips you take some boulevard magazine, for which is in Slovakia considered journal Nový čas or abroad tabloid newspapers like The Sun, The Daily Mirror or The Daily Mail. There are also many specialised newspapers – from local area, historical, do-it-yourself, gastronomic, financial newspapers or that ones which...