Kudler Fine Foods Bsa 375

Kudler Fine Foods Frequent Shopper Program (SR-kf-013)

Statement of Scope and Goals

Kudler Fine Foods is interested in incorporating a new program to increase customer loyalty. This program will be a frequent shopper rewards program. These programs have a proven record of accomplishment in many industries in retaining an organization’s best customers. Most of these programs are based on financial incentives. “The Food Marketing Institute reports that 76% of all large grocery retailers offer a frequent-shopper program” (Kerin, Hartley, Berkowitz, & Rudelius 2006, p. 517). The program designed here would reward the most loyal customers with high-end gift items, airline upgrades, or other specialty foods. Rather than rewarding customers with discounts like most other grocery retailers, Kudler Fine Foods customers will be rewarded with points which will be redeemed for prizes. A tracking system will need to be created to store and track customer information, purchases, and points. A database and software application need to be developed, and printed materials need to be designed and implemented for this program to be effective.

The scope of this project is to incorporate into or replace the existing system to track the customers’ purchases, amount spent on products, and to maintain these records securely. Customers will select their products and while checking out at the registers, use their Kudler Frequent Shopper card to receive the points. The system will track which items, price of the items, and the total amount spent during their visits. The new system will also need to e-mail the participating customers a monthly newsletter informing them of their current points total and the prizes available to them. This system will need to be integrated into the existing system without changing any of its current functionality.

The goal of this program, as with any other program, is to increase revenue by having the customers returning on a regular basis and...