Business

CanGo |

Frontier Consulting Solutions |

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Prepared by:Jacob Eaton, Aric Garza, and Lev Stowbunenko, Laura Whitley |

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February 12, 2012 |

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Table of Contents

STRATEGY

In order for a company to successfully guide itself towards achieving its goals, the implementation of a strategic management plan is crucial. Strategy as it pertains to business is defined as “The direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets, and to fulfill stakeholder expectations” (Johnson & Scholes. 1998). With a strong and strategic management plan in place, not only will CanGo solidify their company’s longevity, but they will also prove to their customers that they are committed to providing the most enjoyable and affordable virtual experience possible.

MISSION STATEMENT

CanGo strives to be the world’s most trusted and relied upon source of virtual and physical media on the internet.

VISION STATEMENT

CanGo will become the world’s premier source of virtual and physical home entertainment and educational enrichment media by employing the latest technology in website development, product innovation, and valued service to its customers.

CANGO’S STRATEGIC LEVELS OF FOCUS

Corporate Strategy

CanGo intends to meet stakeholder’s expectations by continually pursuing new growth in the following fields of digital entertainment, while maintaining a competitive lead on their competitors.

* The launch of Webjouster

* Video Games

* Digital Books

* Mp3’s

Business Strategy

a) Buyer Behavior / Strategic Marketing:

CanGo intends to target customers who enjoy the latest in online entertainment and games by providing them with a variety of cutting edge products and services; ranging from books and videos to online gaming services. One of CanGo’s goals is to not...