Research Case Study on Breadtalk

Discussion

Background Introduction of Breadtalk

Breadtalk Group Limited is a Singapore based food & beverage organization which is founded in the year 2000. Currently the company’s global staff strength is 6,000 employees over 17 countries in Asia and the Middle East. Breadtalk has businesses which include bakery, restaurants, food atriums and fast-foods. Some of the brand portfolio includes breadtalk, toast box, food republic, ramen play etc (Breadtalk Group Limited 2012).

Question 1

Corporate Social Responsibility

There are many different definitions to Corporate Social Responsibility (CSR). The CSR in Asia differs in many ways from the CSR in the Western countries (Williams 2011). In a nutshell, CSR is a set of practices whereby organisation has a responsibility towards the society which sustains them. It is also the obligation of organisation to behave in ethical and moral ways. The responsibility includes three main areas: economic sustainability, social responsibility and environment responsibility.

Economic sustainability includes business ethics, corporate governance etc; social responsibility includes human rights, providing employment, corporate philanthropy etc and environment responsibility includes reducing carbon dioxide emission, recycling etc (Singapore Compact for CSR 2007).

The influence of Corporate Social Responsibility on Organisational Behaviour

Organisational behaviour is defined as the study of individuals and groups in organisational. It involves understanding, prediction and control of human behaviour (Ray et al. 2011).

CSR in Singapore is currently showing a trend of giving back to the community (Thomas 2010) through philanthropy and volunteerism. Companies whom have adopted CSR practices have earned the trust, respect and support of stakeholders.

CSR could influence the organisational behaviour of breadtalk. Studies have shown that CSR has an influence and an impact on team efficacy and team self-esteem as part of...