Management

Q1: What management skill do you think would be most important for Howard Schultz tohave? Why? What skill do you think would be most important for a Starbucks store managerto have? Why?

Conceptual Skill would be the most important skill for Howard Schultz to have and as we cansee Schultz already had those skills. When he went to Italy and saw espresso bar it was hisconceptual skills that led him to the idea of introducing coffee bars in America. It was hisconceptual skills that led him to identify the opportunity. And it is the conceptual skills that leadmanagers to take advantage of opportunities and oppose threats as well as make good businessdecisions and lead him to innovation.Human and Technical Skills would be the most important for a store manager because he is indirect contact with employees. By Human skills he is able to work well with other peopleindividually and in a group and by technical skills he can guide people under his supervision toefficiently perform specific tasks.

Q2: How might the following management theories/approaches be useful to Starbucks:Scientific Management, Organizational Behavior, Quantitative approach, System Approach?

SCIENTIFIC MANAGEMENT: It is concerned with improving the performance of individualworker and finding the best way to do particular task.Starbucks coffee producing department is the place where scientific management theory canbe applicable where they can divide and distribute jobs and find out the best way of performingtasks in order to improve production efficiency.ORGANIZATIONAL BEHAVIOUR: It is the field of study concerned with the actions or behavior of people at work.Organizational Behavior theory can be useful for Starbucks in the following ways:1) Quality Service: For any retail store or operation requires high quality employees, since theemployees are in direct link to the customers and latter personifies the brand. Hence usingorganizational behavior approach Starbucks can improve the quality and...