Mgt Case

Facebook in 2011 analysis

I. Facebook is an online social network company founded in 2004 by Mark Zuckerberg. As one of the most widely used social platform, it allows people from different areas get connected through information exchange. Based on the research, Facebook has 154,828,140 users as of May 2011. Although, Facebook’s big audience has been good enough to keep companies move forward, it does suffer bottleneck in technology development and market occupancy. The strategic issue in this case is how Facebook continues to explore the intersection of technology to meet users’ needs, protect their interests and jump over international market barriers.

II. The first strength of Facebook is its wide range of audience and higher user loyalty due to its easiest mode of communication. According to the Cousepack, there are 200 million people access Facebook via a mobile device each day. And they visit the site 40 times per month and "creates 90 pieces of content each month in average. The second strength is its strongest brand name and unique endorsement function that successfully attracts tons of merchants to put in advertisement on the homepage. The third will be its simple and clean layout which enable users at different age group easily use. The fourth will be its different language versions that allow international uses access. The fifth will be its proprietary currency “Credits” for payment processing. As a kind of virtual currency, it helps Facebook generates more revenue. The first weakness is privacy concern. Since Facebook encourage users to open themselves in a wider public, it potentially uncovers users’ privacy and their corporate security through information exchange. The second one is limited functionality of mobile app. Full-sized screens won’t be present on mobile application. And advertisements can’t place on mobile application without compromising the user experience. The third one is poor protection for users. Since there is no...