Tgv-Marketing

Background

TGV Cinemas Sdn. Bhd, formerly known as Tanjong Golden Village Sdn. Bhd. TGV Cinema was incorporated in Malaysia on 28 June 1994 under the Act as a private company limited by shares under the name Tanjong Golden Village Sdn Bhd. It uses its current name on 1 December 2004. TGV Cinemas Sdn Bhd (TGV) is a wholly owned subsidiary of Tanjong Public Limited Company (Tanjong PLC).

Before 13 February 2008, TGV cinema was a joint venture between Tanjong Public Limited Company of Malaysia (50%), Village Roadshow Limited of Australia (25%) and Golden Harvest Limited of Hong Kong(25%). On 13 February 2008, Tanjong Group entered into a Sale and Purchase Agreement to buy the remaining 50% equity stake in TGV Cinemas for approximately RM40.2 million. TGV owns and operates the largest multiplexes circuit in the country. Tanjong Public Limited Company is directed by Dato’ Robert Cheim Dau Meng, Leong Wai Hoong, Dato’ Larry Gan Nyap Liou, Khoo Teik Chooi and Augustus Ralph Marshall.

TGV is the second largest cinema chain in Malaysia after Golden Screen Cinema (GSC). These are the two main cinematic giants in Malaysia. The biggest TGV cinema is situated in Sunway Pyramid, Petaling Jaya. It houses in it with 12 screens and over 2598 seats. It had been undergoing renovations and now has an additional 2 screens, up from the previous amount of 10. The second largest TGV cinema is located at Suria KLCC, Petronas Twin Tower, Kuala Lumpur with 12 Screens and over 2400 seats. It was previously the largest TGV cinema in Malaysia, before being surpassed by the one in Sunway Pyramid.

TGV's principal activity is to exhibit the film whereby it owns and operates thirteen multiplexes located in Kuala Lumpur and states of Selangor, Perak, Negeri Sembilan, Johor and Penang in Malaysia.

The exact location of all TGV cinemas in peninsular Malaysia are as follow:

* One Utama Shoping Center, Bandar Utama, Petaling Jaya.

* AEON...