Submitted by: Submitted by steelrod814
Views: 1052
Words: 504
Pages: 3
Category: Business and Industry
Date Submitted: 11/14/2010 11:56 AM
Introduction
GAP INC . STRATEGIC AUDIT
Organization Mission and Vision . The company 's organizational mission
and vision is not expressly stated in their website , although from their
purposes and values , it can be asserted that Gap 's most basic mission is
to make it easy for customers to express their personal style throughout
their life . The company is , as quoted in their official website ,
`committed to serving the needs of our customers while delivering
quality earnings and long-term value to our shareholders (Internet ,
2008 . Their vision is to become a leader in the retail clothing trade ,
so that they could present the highest return for their shareholders
through developing great leaders , holding them accountable for what they
expected to achieve and working hard to retain the talent that is
critical to a large , customer-facing like Gap , Inc .
Products and Brands . The brands and products of Gap reflect their
mission to make it easy for people to express their personal style . The
firm , being a leading international specialty retailer , offers clothing ,
accessories and personal care products for men , women , children and
babies . Their brands constantly undergo development to better meet
customers ' needs - through pioneering and stimulating designs through
well-located and attractive stores and by conversing with customers in
a way that hooks up to how they live , work and play . The company has
three brands under their helm , other than the Gap brand that they carry ,
which are : Banana Republic , Old Navy and Paperlime .
The Gap brand offers wardrobe essentials such as T-shirts , hoodies ,
great-fitting pants and denim and now includes product lines for kids (GapKids , babies (babyGap , pregnant women (GapMaternity ) and (body
necessities ) Gapbody . The Banana Republic brand is established by the
firm as a luxury brand offering high-quality apparel and accessories
collections for men and women...