Strategic Audit of Gap Inc

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Category: Business and Industry

Date Submitted: 11/14/2010 11:56 AM

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Organization Mission and Vision . The company 's organizational mission

and vision is not expressly stated in their website , although from their

purposes and values , it can be asserted that Gap 's most basic mission is

to make it easy for customers to express their personal style throughout

their life . The company is , as quoted in their official website ,

`committed to serving the needs of our customers while delivering

quality earnings and long-term value to our shareholders (Internet ,

2008 . Their vision is to become a leader in the retail clothing trade ,

so that they could present the highest return for their shareholders

through developing great leaders , holding them accountable for what they

expected to achieve and working hard to retain the talent that is

critical to a large , customer-facing like Gap , Inc .

Products and Brands . The brands and products of Gap reflect their

mission to make it easy for people to express their personal style . The

firm , being a leading international specialty retailer , offers clothing ,

accessories and personal care products for men , women , children and

babies . Their brands constantly undergo development to better meet

customers ' needs - through pioneering and stimulating designs through

well-located and attractive stores and by conversing with customers in

a way that hooks up to how they live , work and play . The company has

three brands under their helm , other than the Gap brand that they carry ,

which are : Banana Republic , Old Navy and Paperlime .

The Gap brand offers wardrobe essentials such as T-shirts , hoodies ,

great-fitting pants and denim and now includes product lines for kids (GapKids , babies (babyGap , pregnant women (GapMaternity ) and (body

necessities ) Gapbody . The Banana Republic brand is established by the

firm as a luxury brand offering high-quality apparel and accessories

collections for men and women...