Busi 600 Syllabus

Course Syllabus

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BUSI 600

Business Research Methods

Course Description

Business research is a systematic inquiry whose objective is to provide information to solve managerial problems. This course is an introduction on how to do business research with an emphasis on applied problem solving. It has a major focus on problem identification and analysis, problem solving strategies and communication skills.

Rationale

Business research provides the information needed to make sound business decisions. It helps organizations reduce the chance for costly errors in production, human resources, marketing, entering global markets, and strategic planning. The emphasis of this course is to teach the student to become an effective consumer of business research.

I. Prerequisites

BUSI 561, 604

II. Required Resource Purchases

American Psychological Association. Publication manual of the American Psychological Association (current edition). Washington, DC: American Psychological Association.

Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). New York, NY: McGraw-Hill. ISBN: 9780073521503.

Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.

III. Additional Materials for Learning

A. Computer with basic audio/video output equipment

B. Internet access (broadband recommended)

C. Microsoft Word

(Microsoft Office is available at a special discount to Liberty University students.)

IV.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

D. Relate the use of business information for competitive advantage in terms of what constitutes good research conducted in an ethical manner.

E....