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Category: Business and Industry

Date Submitted: 11/16/2014 05:01 PM

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What cultural factors must U.S. sports franchises overcome to increase popularity abroad? How can franchises ensure their products are appropriate for international markets? Should governments protect their industries by placing tariffs on imported products? These three points will be explained more in the next pages.

First U.S. Sports franchises who are trying to expand their businesses abroad have many things to overcome. Lets try seeing this from the point of view of those abroad. How do our sports fit in with the ones already established in these countries. Many European countries reefer to soccer as football, which may cause a lot of confusion of the bat. Especially if you are trying to establish an NFL following in another country.

Also to be taken into consideration these countries traditions, as well as there rituals or rivalries. For them not only have their families have been following these same sports, but the same teams as well. So U.S. Franchises have to find a way to wedge in between these long standing traditions. At the least a way to attract a younger generations.

Many of these problems can be over come by market research. By studying these countries, and there cultures. These franchises may find ways to over come these differences that are held between U.S. Sports, and countries abroad. One of these ways may by recruiting athletes from different countries. Which would help those other countries relate to these American teams. Seeing a fellow country man playing along those from the U.S.

There are many ways a franchises can ensure their brand, or products are appropriate to compete on the international market. Just like everything in life studying is a big part. Studying the countries these companies are trying to introduce brands, or products goes a big way. Making sure these products are even suitable for the country, or if there is even a large enough consumer for their products to justify this expansion.

These franchises may...