Report Ar

INTRODUTION

The purpose of this report is to analyze the market share of an Ari Reed company from 2010 to 2012 in five countries. The Ari Reed is a UK based company manufacturing electric actuators, solenoid valves, pneumatic elements and gas pressure regulators for more than 20 years. As a Sales Manager of the company I was asked by Supervisory Board to summarize and write the report on the market share by Ari Reed from 2010 to 2012 in the Slovak Republic, the United Kingdom, the Czech Republic, Russia and Belarus. This report is written for the Board of Directors and is based on the market share from bar chart and analysis provided by Finance Department.

FINDINGS

1. 2010

The data in the chart show that our company had the largest market share in 2010 in the Russia and the Belarus, which is caused by higher frequency of business trips of our business agents due to new contracts with companies in these countries. The market share in the Russian Federation and the Republic of Belarus is 40%, what is more than one third in a total ratio. As can be seen from the graph Ari Reed had almost the same market share in the Czech Republic as in the United Kingdom. It is almost one quarter in the both countries – in the Czech Republic 22% and in the United Kingdom 23%. The lowest market share was in the Slovak Republic, just 15% from 100%.

2. 2011

Another year, which is shown on the horizontal axis is 2011. Looking at the chart we can see that the largest market share in 2011 was again in the Russia and the Belarus. According to financial analysis provided by the Finance Department, the Ari Reed achieved the highest profit in the Russian Federation. The total amount of income in this country was £20 000. The data from bar chart revealed that the market share in the Slovak Republic, the United Kingdom and the Czech Republic are very similar – from 20% to 22%, which is little more than one fifth.

3. 2012

There is no huge changes in 2012 in the Slovakia, the...