Moserbaer Case Study

“Why should a newly released Hindi film not be available on the streets of New York at $2 against a pirated version at $4 or an original at $20?”1 – Harish Dayani, CEO, Moser Baer Entertainment Limited

Moser Baer Entertainment Limited (MBEL), a wholly-owned subsidiary of MBIL, offers home video titles in various Indian languages at unmatched prices and is also engaged in media content creation. MBEL has acquired rights for 10,000 titles in 18 Indian languages and has released close to 3,000 titles in the market as of 2008. The company also offers non-film titles, such as devotional, classical, health, tourism and educational series. MBEL offers its products through carrying and forwarding agents, distributors, owned and franchised outlets and online sales. It acquired copyright licenses for a wide range of movies and sold DVDs/VCDs for rock bottom prices giving the pirates a run for their money. With its low pricing strategy, it gained a considerable market share in the home video market. But with the other major companies like Big Home Video, Sony Entertainment and

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“Moser Baer India Ltd., corporate profile”, http://moserbaer.com/writereaddata/mediaresources/CorporateProfile.pdf Ibid.

This case study was written by Parveen Sultana and Fathima Reshma Taj H. under the direction of Saradhi Kumar Gonela, IBSCDC. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2009, IBSCDC. No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner.

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Dagar S. Shalini, “Moser Baer: Hello movies”, http://businesstoday.intoday.in/ index.php?option=com_content&task=view&id=8401&issueid=64, October 30th 2008

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By the end of 2009, Moser Baer India Limited (MBIL) became the world’s second-largest...