Prince Case Study

Case Study

Case Title: Philadelphia Phillies

Image: The Philadelphia Phillies baseball team celebrating a victory. Image courtesy McGraw-Hill Publishing

Date: 10/13/2014

Student: Brittinae Samuel

Course: BME-212414-02

Case Study for Philadelphia Phillies

Introduction

Philadelphia Phillies is a sports team with a mission of winning the World Series. The best type of advertising is word of mouth.

‘Products’ Marketed by Philadelphia Phillies

Philadelphia Phillies market a championship baseball team who plays in a fan-friendly new stadium. Philadelphia Phillies is recognized as one oldest sports franchise in the United States. The franchise wants to take full advantage of this recognition by repositioning its self. They start by designing an amazing facility capable of reaching a larger range of clients.

Their main challenge is to market the game to appeal to a variety of people in audience.

The ‘Products’ they are Careful not to Market

According to David Montgomery, Philadelphia Phillies is not in the business of marketing a picture-perfect team as such. In this regard, in as much as they are trying to market baseball as a game, they are however not marketing a perfect team standing to be triumphant in every game.

How the Quality Dimension in Marketing Philadelphia Phillies Differ from Marketing a Consumer Product

Well for started the people that like the Phillies and baseball in general vary. Be it in age or passion, not everyone shows up to a ballgame for the same reasons. Breakfast cereals pretty much have a set target consumer, who's taste for such a product is largely the same. The quality aspect comes from promoting a fun environment and entertainment. As long as they are able to put out a winning or competitive team and focus on delivering a “good 'ol time” at the ballpark, they'll be just fine.

Marketing any kind of product or service involves a number of exceptional...