Sustainable Lawn Care Case Study

Ch04: Sustainable Lawn Care Case Study

Hengming Tang

Q1.

A) Describe Lawn Care’s current strategic mission and competitive priorities.

Lawn Care’s current strategic mission focuses on quality and innovation. Like Caroline Ebelhar, the vice president of manufacturing for The Lawn Care Company said “we make the highest-quality grass seed and fertilizer in the world” and “Our brands are known everywhere”. This is another competitive advantage. The Lawn Care Company providing “the right product to the right customer at the right time” then their job is done.

The Lawn Care Company needs focus on not only producing the best products but also on the service of applying and planting these products.

B) What does it perceive as the order qualifiers and order winners given the way it competes?

The company perceives best products, and their direct delivery to be the order winner for the company. They provide what customers expect which is high quality seed and fertilizer. Their competitors consider the installation they proved to be the order winner, in that it sets them apart from their competition.

C) Draw the customer benefit package (CBP) that Lawn Care Company provides

Highest-quality

Fast delivery

Well known Brand

Grass seed and fertilizer

D) Draw the major stages in their value chain

Support and General Management Processes

Measurement and Feedback

Suppliers:

Lawn Care and seed Providers

Inputs:

Chemicals

People

Equipment

Location

Value-Creation Processes

Outputs:

Fertilizer seeds

Delivery Services

Making the fertilizers and grass seeds

Land, Labor, Capital, and information Resources

Q2.

A) Describe the Competitor’s current strategic mission and competitive priorities.

Lawn Cares competitor’s current strategic mission is to provide a bundle package. They are not only sale product but also install the product. They help customers save time, and create convenience for the customer because they do not have to find and contact and plan with a...