Scotts Miracle-Gro Case Study

Unit Seven Scotts Miracle-Gro Case Study Analysis

Introduction

The Scotts Miracle-Gro Company (SMG) is a marketer of do-it-yourself lawn, gardening, and home protection products in North America and Europe. This company is dedicated to a beautiful world. SMG products include: fertilizers, plant foods, soils, mulch, pest control, grass seed, and bird food. The company’s consumer brands in North America are Scotts Miracle-Gro and Ortho. Their international brands include Miracle-Gro, Evergreen, Fertiligene, Celaflor, KB, Substral, Levington, Weedol, and Pathclear (Our Business, 2010).

In the 2007 fiscal year, Scotts Miracle Gro had net sales of $2.7 billion (J & M, 2008). In September 2009 the company reported $3.1 billion in worldwide sales. To really analyze the success of this professional horticulture business, an in-depth case analysis can be performed.

Some of the headings to analyze and explore include: Synopsis of Scotts Miracle-Gro, performing a SWOT analysis of Scotts Miracle-Gro (key issues), major problems that Scotts Miracle-Gro faces, alternative solutions to Scotts Miracle Gro problems, best solutions to the problems, short and long term solutions, recommendations for Scotts Miracle Gro, and summary of Scotts Miracle-Gro case analysis.

Synopsis (Background) of the Situation

The Scotts Miracle-Gro Company, based in Marysville, Ohio, was formed by a 1995 merger of Miracle-Gro and the Scotts Company. The merger made Scotts the largest company in North America lawn and garden industry. The Scotts Company was created by Civil War veteran Orlando McLean Scott, who moved to the small central Ohio town of Marysville in 1866. In 1868, Scotts started the company as a mail order grass seed business. In 1928, Lawn Care promoted his seed business. Americans made a mass migration from cities after World War II, and lush green lawns became a hallmark. Scotts ownership through the years went under different management. The company even acquired Republic Tool...