Martketing Management

THE FISHER GRADUATE SCHOOL OF INTERNATIONAL BUSINESS

MONTEREY INSTITUTE OF INTERNATIONAL STUDIES

Master of Business Administration Program

Spring Semester 1999

Revised 3/8/99

Course: IM 668 Doing Business in Southeast Asia

Instructor: Dr. Luis Ma. R. Calingo

Credits: Three (3)

Class Schedule: Mondays & Wednesdays, 4:00-5:30 p.m.

Office Location: McCone 306

Office Hours: Mondays & Wednesdays, 12:30-1:30 p.m.

Other days and times by appointment

Contact: (831) 647-4147, Fax (831) 647-6506

E-Mail lcalingo@miis.edu

1. Course Description

Southeast Asia, a region of remarkable diversity, consists of ten nations with different histories, cultural traditions, resource bases, and political economic systems.( This course seeks to equip participants with an understanding of the social, economic, and political environment of doing business in the fast-growing Southeast Asian region. Through the discussion of readings and case studies, the course will examine corporate conduct and public policy issues pertaining to foreign direct investment, economic liberalization, and regional economic integration in Southeast Asia. An investigation of experiences of companies operating in selected Southeast Asian countries will enable the participants to understand the Southeast Asian business logic and to identify the critical success factors for doing business in those countries. The course will study the various institutional arrangements aimed at the economic integration of the Southeast Asian region. The course shall be integrative in approach, combining the bodies of knowledge of political economy and cross-cultural management with the analytical tools of business strategy making.

2. Course Objectives

By the end of this course, you will be able to:

Participate actively in an intellectual discussion of Southeast Asian affairs, particularly conducting business in Southeast Asia.

Appreciate more fully the unique problems faced by U.S. businesses operating in...