Traditional and Digital Market

Due to the increasing of the popularity and availability of Internet, there are many traditional small business have to change their business type to the digital market, so only can attract more customers and make profit. However, digital market and traditional market are totally different. Digital market is a market of buying, selling, or exchanging of products, services or information through Internet, without using any documents and paper. For example, Lelong.com.my, eBay.com.my, zalora.com.my, Facebook, YouTube and so on. There are no guarantees for purchase the products online until the product is on your hand. They are selling as online products that are all intangible. For the traditional market is a market of buying, selling, or exchanging products, services or information through face to face to customers. Tradition market can use many methods include printing advertisements, such as newspaper printing ads, leaflets. Other type of tradition market are television, radio or yellow pages. In the traditional market, the people are generally higher age and low level of education, so that make them difficult competition with the new generation, digital market.

Some examples of digital market.

Some example of traditional market.

Traditional Market

Traditional market as known as the brick-and-mortar organization, for example Inti cafeteria, they are not selling food online and they are selling the food at the physical store. Traditional market has include many categories such as print, broadcast, direct mail or telemarketing. Printing is the oldest form of traditional market. That means they do the advertisement by using paper form. Print market includes advertisements in newspaper, magazines and others printing material. Broadcast include television and radio advertisements. Radio have been around since 1990s and the first television commercial is on 1941. Those day the people do not have internet so that they can only get news from radio and...