Comm 491

COURSE INFORMATION

Division: Strategy & Business Economics (SBE) Term/period: Winter 2015

Instructor: Mari-Ann Linde

Office: HA262

Email: linde@sauder.ubc.ca

Phone: 604 822-8485

Office hours: Tuesday & Thursday 1:00 to 1:45 pm or by appointment

Section 204: Tuesday & Thursday 3:30 to 5:00 HA334

Course duration: January to April, 2015

Course handouts, overheads and announcements will be posted to Connect.

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BRIEF COURSE DESCRIPTION

The course introduces the major concepts and analytical models of strategic management for private sector, single and multi-business unit enterprises in competitive industries. It provides a comprehensive framework that can be applied when dealing with diverse strategic problems faced by senior management. The course is taught using a combination of theory and cases.

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COURSE GOALS

• To develop a senior management approach to analyzing and providing solutions to diverse business problems

• To develop students’ ability to do a comprehensive strategic analysis of a business

• To integrate strategic concepts with the knowledge and skills acquired in other business courses in order to develop effective strategies

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LEARNING OBJECTIVES

At the end of the course, students will be able to:

• Analyze a business situation using relevant tools and models effectively

• Develop solutions to strategically important business issues and problems

• Gain a comprehensive understanding of what it takes for a business to be successful

ASSESSMENT

To achieve the course objectives, you will engage in a variety of activities:

(1) Attend lectures.

(2) Read the text and other required materials.

(3) Keep up-to-date regarding North American and international businesses by reading

newspapers and business-oriented periodicals.

(4) Participate in class discussions of cases.

(5) Prepare 2...