A Brawl in Mickey`S Backyard Case

Situation:

A dispute is going on between the world-famous theme park “Disney Land” and stakeholders who are supporting a developer’s plan to build affordable housing in a land next to Disney Land that is reserved for tourism-related activities or for Disney’s expansion in the area where housing is very expensive, a plan that Disney opposed. Disney land is rejecting to act in a socially responsible way towards it stakeholders as it is not considering their interest of having affordable housing near the place in which they work.

Stakeholders in this situation:

Market Stakeholders:

* Disney land Workers

* Tourists/Visitors

Non-Market Stakeholders:

* SunCal (Housing Developer)

* Affordable housing advocates

* Unions representing Disney employees

* Other Individuals and groups concerned with reducing air pollution

* Chamber of Commerce

* City council

* Various businesses in resort area

* Some Local government officials

Stakeholders’ interests

* Disney land Workers are in Favor of and interested in having affordable housing in the area at which they work.

* SunCal (Housing Developer) is In Favor of and wants to build around 1,500 condominiums with 15% set aside for below market-rate rental apartments

* Affordable housing advocates are In Favor and interested in having affordable housing in the area

* Unions representing Disney employees are In Favor of and interested in having affordable housing in the area at which Disney employees work

* Other Individuals and groups concerned with reducing air pollution

* Suppliers of Suncal will support the initiative as it means additional business for them.

* City council is split as to whether to support or denounce the development.

* Individuals and groups that believe in climate issues support the development as it will reduce commutes of employees thereby decreasing emissions.

* Disney, various business groups in the...