Creyate: Arvind's Omni Channel Retail Service

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Date Submitted: 03/23/2015 12:02 AM

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| 2015 |

| Institute of Management Technology

Atul Gupta

Section GRoll Number: 7053143313 |

[ CREYATE: Changing the face of Brick & Mortar retail in India] |

Arvind Internet Limited (AIL) a subsidiary of Arvind Mills Limited, a startup aimed at revolutionizing the e-commerce industry with its custom clothing brand ‘Creyate’. This is being done under the leadership of Mr. Kulin Lalbhai, executive director of Arvind Limited. This is Arvind’s first foray into the e-commerce space. Having brought global fashion to the Indian stage, Arvind is now aiming to bring a world class brand experience online. E-commerce is seen as the cornerstone for the future of the group, it is expected to contribute more than ₹ 1000 crore over the next three years. The key differentiator for Creyate in this crowded retail space is the customization it provides for each customer. Arvind is known for its fine quality and best in class garments, there has already been a lot of hype around the new Creyate stores. |

An online start-up by Arvind group, Arvind Internet Limited (AIL) is venturing into e-commerce by launching Creyate, ready-wear and traditional custom clothing brand that intends to be ₹ 100 crore plus brand by the next year.

Kulin Lalbhai, Executive Director at Arvind Ltd said, “We are all set to be a leading consumer lifestyle player in the digital space by engaging in several business models that can scale globally. Arvind sees e-commerce as a key growth driver for the group and we aim to be ₹ 1,000 cr plus business in the next three years.”

Indian Textile Industry

India is the world’s second largest producer of textiles and garments, with a massive and diverse raw material base. In India, textile & clothing industry contributes nearly 4% of India’s GDP, 12% of total industrial production and 11% of total exports of goods. Textile Industry provides direct employment to 35 million and indirect employment to 45...