Walmart Expansion

Wal-Mart Proposal

“The advantages of Wal-Mart expanding and rearranging their electronic department to compete with the big box stores.”

Table of Contents

Executive Summary……………………………………………………………………………………………………………………………

Trends in Industry…………………………………………………………………………………………………………………………….1

What presently exists in our electronic department …………………………………………………………………………2

What is our competition doing………………………………………………………………………………………………………….3

Proposed changes ………………………………………………………………………………………………………………………….4-5

Why these changes are important…………………………………………………………………………………………………..5-6

Cost of changes 6

Time frame of each change………………………………………………………………………………………………………………………………………………..6

How will this increase the market share of the electronic products?.............................................................................................................................................7

Return on Investments……..7

Add-on’s……………………………………………………………………………………………………………………………………………………7

Conclusion………………………………………………………………………………………………………………………………………….8

Bibliography………………………………………………………………………………………………………………………………………9

Executive summary

T he company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. Wal-Mart has 8500 stores in 15 countries, with 55 different names. Wal-Mart is Canada’s leading retail store that sells anything from lettuce to televisions. On behalf of the marketing department we will like to propose to the president of Wal-Mart a major business opportunity. With that said we will like to expand our electronic department to compete with the major electronic stores in Canada, This will comprise of offering more products and more brands. Our vision is to enable customers to be able do everything at Wal-Mart cancelling the need to go elsewhere to buy electronic products. Presently the electronic department accounts for 5% of the overall store we intend to increase...