Cloud Connecting

MVNO Summit

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2012

Cloud connecting devices worldwide

Uwe Lührig, CEO Simfonics

Talk to Simfonics: info@simfonics.com - www.simfonics.com

1. OVERVIEW

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LAUNCHED IN 2006 LIVE IN 4 NEWORKS IN EUROPE / USA VENDOR / NETWORK INDEPENDENT ALL IN REALTIME

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PRE- POST HYBRID SUPPORTED BUSINESS FOCUS MVNO / M2M ISO CERTIFIED PROCESSES QUALITY

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Customer

Networks

Talk to Simfonics: info@simfonics.com - www.simfonics.com

2. TRENDS MVNO MARKET LIFECICLE

Special  market market  segments Increase  competition

New  business  b i models

Connected devices

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Talk to Simfonics: info@simfonics.com - www.simfonics.com

2. TRENDS CONNECTED CONSUMER DEVICES

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Talk to Simfonics: info@simfonics.com - www.simfonics.com

2. TRENDS MOBILE DATA IN THE FUTURE

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customer subscription

device service

Talk to Simfonics: info@simfonics.com - www.simfonics.com

2. TRENDS INTERNET DRIVES ITS OWN GROWTH

new services

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Internet

smart  phones

more devices

more services

Talk to Simfonics: info@simfonics.com - www.simfonics.com

2. TRENDS WHO WILL OWN THE USER (EXPERIENCE)?

Device e vendors • App Stores • Contents • Connectivity?

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Devices

Mo obile Oper rator

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Content / Services

Connectivity

• App Stores App Stores • Contents • OS / Devices?

Talk to Simfonics: info@simfonics.com - www.simfonics.com

3. THE CHALLENGE HOW TO…?

MVNE

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MVNO device

How to get globally a common user experience? How to i t i H t maintain a common product architecture? d t hit t ?

Talk to Simfonics: info@simfonics.com - www.simfonics.com

4. HOW TO DO IT WE HAVE DONE!

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Talk to Simfonics: info@simfonics.com - www.simfonics.com

4. HOW TO DO IT TAKE INTO ACCOUNT…

MARKET TRENDS MVNE ANSWER

“Global sourcing”...