Iphone5S

Foresights on iphone 5S

As plenty of rumors regarding the next iphone generation, iphone 5S, are soaring, this paper shares predictive views of iphone 5S including the release timing, price prediction, and online marketing process on the basis of business theories as well as popular expectations.

Release Timing based on Business Intelligence

Business intelligence plays a key role in determining the release timing of iphone 5S as it provides a comprehensive framework to take into account various business elements that would affect the business prospects of iphone 5S in the fierce market competition.

The smartphone business is undergoing fast evolution alone with technology advances so that it requires all the inside players to continually launch new versions of products with upgraded functions so as to remain their market positions. According to the current business practice, Apple usually releases its new iphone in the second period of every year. And this yearly release frequency turns out to satisfy consumers’ need to upgrade their mobile devices.

Apparently, previous iphone series only targets at young people and business persons who have superior need of mobile intelligence. According to insiders, the iphone 5S is likely to extend its target consumers to low-end users by providing a basic version of iphone 5S. If so, it is necessary to separate the releasing timing of the high-end and low-end iphone 5S in order to leave time for each version to promote enough sales.

Considering the popularity of iphones around the world especially in the USA and China, few competitors could truly rival Apple expect Samsung. Samsung’s smartphone strategies challenge Apple in two ways. One is that the high-end smartphone Galaxy S series always releases shortly after a new version of iphone which is positioned at a lower price with several unique characters such as a larger-screen, a better camera, and etc. The Galaxy S series’ essentially similar functions but different...