Billboard and Outdoor Advertising Market

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REPORT DESCRIPTION

A billboard is a large outdoor advertising structure generally found in high-traffic areas such as alongside busy roads

or highways. It presents huge advertisements to passing drivers and pedestrians. Billboards are highly visible in the

top designated market areas showing large distinctive visuals with ostensibly witty slogans. These advertisements

are designed to catch a person’s attention very quickly and create a memorable impression in the reader’s mind.

These advertisements usually consist of few words, in large print, and an arresting or humorous image in a brilliant

color so that they can be read easily by the people driving at a high speed on highways.

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Billboard and outdoor advertising market is segmented on the basis of its types, applications and geography. Based

on its type, the market is segmented into painted billboards, digital; billboards, mobile billboards, multi-purpose

billboards and other types of billboards. In painted billboards, the image is projected on the series of paper panels.

Digital billboards are created from computer programs and software. They are designed to display moving text,

different displays from the same company. The continuously running text ensures wide exposure and maximum

impact to target audiences....