Mas Biz Model

2009

ANNUAL REPORT

Our Vision To be The World’s Five Star Value Carrier (FSVC).

Our Mission To be a consistently profitable airline.

Our Customer Value Proposition To deliver Malaysian Hospitality, hassle free all the way, and in doing so reflect our nation’s highest ambitions.

Our Brand Promise MH. More than just an airline code. It is where everything comes from the heart. Where different cultures and needs are understood. And respect is not learnt from a training manual. It is us treating everyone like a guest in our home. And ensuring smooth journeys all the way. This is MH. MH is Malaysian Hospitality.

Contents

2 6 8 9 10 11 20 28 38 42 50 54 58 59 63 68 84 88 91 104 232 234 235 Journey of Transformation Notice of Annual General Meeting Statement Accompanying the Notice of Annual General Meeting Corporate Information Group Structure Board of Directors Senior Management Financial and Statistical Highlights Chairman’s Statement Managing Director’s Statement Operational Review Route Network Details of Board of Directors’ Meeting Audit Committee Report Statement of Internal Control Statement of Corporate Governance Statement of Corporate Social Responsibility List of Company Properties Analysis of Shareholdings Financial Report Corporate Directory Appendix Proxy Form

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MALAYSIAN AIRLINE SYSTEM BERHAD (10601-W)

BTP 2 Journey 2009

 Memorandum of Agreement with  MH Big Sweep  Frost & Sullivan Award

ELF: ‘Weekend Specials launched’ Enrich - GOM programme  launched

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for E & M venture with E & M

 GMR, India joint  MATTA Fair 2009

2 foundations in Terengganu and Kota Bahru for aircraft engineers & pilot training  MAS Ticket Office at SkyPark Terminal opens  MAS Stimulus Package

Jan Feb

 Malaysia Airlines Travel Fair

Mar Apr

 Skytrax World’s

May Jun

 2nd MATF & Global

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(MATF) 2009 oneMH - Serve...