Madonna Case Analysis

Name: | Sarah Infante |

Assignment: | Week 1 Business Case Analysis |

Date Submitted: | 01/15/2016 |

Course (include the section number: | MBA526 |

Statement of Academic Integrity:I certify that: 1. I prepared this document specifically for this class; 2. I am the author of this document; 3. I am fully disclosing and giving proper credit to any outside assistance received in its preparation; 4. I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document. 5. I did not receive any assistance / help / guidance from others. |

Student’s Signature (type your full name): | Sarah Elizabeth Infante |

Madonna: A Drive for Fame

Sarah E. Infante

Park University

Madonna: A Drive for Fame

Madonna, with more than 300 million records sold worldwide, is one of the world’s top selling female artists. Madonna’s drive is what led her strategy and value to remain on top in an ever-changing music industry. Her ambition and refusal to be anything other than herself, combined with her understanding of the competitive environment and utilizing the resources at her disposal drove her evolving career to success.

Synopsis

Madonna’s success has been exhibited in not only financial terms but in her almost 40 year career and counting. Madonna released her first album in 1983 and was quickly named the hottest newcomer to US popular music by 1984 (Grant, 2010). Since then she has released numerous albums, been featured in several films and documentaries, promoting businesses, and touring all around the world. According to Grant (2010), “Over the past two decades the only female entertainer to come close to her in terms of income has been Oprah Winfrey.” Madonna’s sexual image shaped her early career until she became a mother in 1996. Not only was her popular image changed, but her music reflected her lifestyle changes as well. This did not stop Madonna’s rising career however. Instead she ended up in a...