Mgt 600 Keller Graduate

Deluxe Gourmet: Business Concept Summary

Team C

COBMCAP 600

Team C Business Concept Summary

Deluxe Gourmet will offer an enjoyable and flavorsome alternative to traditional salt and sugar used around the rim of drinking glasses used for one’s favorite alcoholic and non-alcoholic drinks. Deluxe Gourmet will manufacture sweet and sour based products (salts & sugars) they will be flavored. Deluxe Gourmet’s flavored salt and sugar will be added to the outer rim of specially drinking glasses. This will improve the taste and the presentation of social beverage glasses used for Alcoholic and non-alcoholic drinks.

Developing products that will be cost efficient and offer customers with and enhanced experience when they enjoy their favorite beverage is the primary strategy of Deluxe Gourmet. The product we are introducing is a flavored and colored salt or sugar to promote elegant appearance around the rim of glasses while drinking these types of social drinks and to reduce the alcohol bitterness at parties, social gatherings and vacations. Deluxe Gourmet will be producing and distributing flavored sugars and salts for consumption within the beverage industry. Although our product can be used on any glass or any drink, margarita sand daiquiris have a long relationships with regular uncolored salt and sugar. It’s a tradition to serve with them. According to research, the official recipe for a margarita recognized by International Bartenders Association, list salt rimmed on the glass as step. (Margarita , n.d.). Whether one prefers alcoholic or non-alcoholic beverages, there is a limited supply of salt and sugar rimmers on the market. Deluxe Beverage wants to put an end to this and create our own line of flavored salts and sugars. Deluxe Gourmet will introduce several flavors to the market:

* Spicy Jalapeno

* Strawberry

* Peach

* Pineapple

* Lemon-Lime

* Deluxe Gourmet’s Classic

These flavors will help enhance the...