Business Plan Gm 600

Business Planning Seminar

GM 600- Keller Graduate School of Management

By:

TABLE OF CONTENTS

Executive Summary………………………………………………………………………………………………4

Marketing Plan………………………………………………………………………………............................7

Target Market………………………………………………………………………………………………….7

Market Size and Trends………………………………………………………………………………………8

Target Customers……………………………………………………………………………………………..8

Market Readiness……………………………………………………………………………………………..9

Market Research………………………………………………………………………………………………9

Competitive Analysis…………………………………………………………………………………………..10

Strategic Advantages………………………………………………………………………………………….11

Barriers to Entry………………………………………………………………………………………………..11

Marketing Vehicles…………………………………………………………………………………………….12

Marketing Tactics………………………………………………………………………………………………13

Messaging (Branding)…………………………………………………………………………………………14

Positioning……………………………………………………………………………………………………...15

Operations Plan…………………………………………………………………………………………………...16

Operating Strategy and Execution…………………………………………………………………………..16

Management Team……………………………………………………………………………………………17

Risk Analysis…………………………………………………………………………………………………...19

Economic Risks………………………………………………………………………………………………..19

Contractual Risks………………………………………………………………………………………………19

Political Risks…………………………………………………………………………………………………..19

Legal/Medical Liability Risks………………………………………………………………………………….20

Insurance Risk………………………………………………………………………………………………....20

Emergency Transportation Risk……………………………………………………………………………...21

Management Risks…………………………………………………………………………………………….21

SWOT Analysis………………………………………………………………………………………………...22

Facilities and Equipment Plan………………………………………………………………………………..23

Human Resources Plan……………………………………………………………………………………….24

IT Plan…………………………………………………………………………………………………………..25

Startup Timeline………………………………………………………………………………………………..25

Management Plan…………………………………………………………………………………………………27

Business Environment………………………………………………………………………………………..27...