Earthquake Pearl Shake

Earthquake Freeze is a pearl shake business that offers different kinds of refreshing and healthy shake drinks with a wide variety of flavors. It offers new, unusual, attractive, and unique shake drink with the aspects of playing through customization. Almost the entire age bracket in the population of Quezon City is considered as target market of the company. The company will first create a strong product awareness through advertising and other promotional activities. The company will also provide its consumers a fun, delicious and healthy shake drink products with the right pricing techniques. By that, the company will achieve an increasing number of loyal consumers and will maintain a positive and strong growth of the company each year. Lastly, the company is also aiming to be the top market leader in the pearl shake industry.Name of the Business

The name of the business is the image of the product in the market. It is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product. The name should create a strong impact and appealing to the consumers. We named it earthquake because of the intensity produced by the blend when shaken and freeze because of the ice. Literally, Earthquake Freeze means ³shake the ice´.

Business Tagline

³Be Refresh, Be Healthy, Be Different, Be Yourself...´ is our business tagline. The idea behind the tagline is to create a memorable phrase that will sum up the tone and premise of the products we are offering. It is also a way of reinforcing the consumer¶s memory about our products.

Business Logo

The business logo is used as a foundation member of the business¶ marketing structure. Without a recognizable face for the company it is difficult to advertise a business to potential consumers. The logo serves as its face. Customer recognition is one of the key segments in marketing a product and a unique logo design serves this purpose. Earthquake Freeze...