Smm Assignment 1

“NESTLE PAKISTAN”

HISTORY:

Henri Nestlé founded Nestlé in 1866 in Switzerland. Nestlé means ‘little nest’ in Swiss German. Nestlé first customer was a premature infant who could tolerate neither his mother’s milk nor any other conventional substitute. Thus, Henri’s ultimate goal was to help fight the problem of infant mortality due to malnutrition for which he developed a product combining various cow’s milk, wheat flour and sugar and name it Farine Lactee Nestlé, which was the first product of Nestlé being marketed in Europe.

In 1974, Jules Monnerat purchased Nestlé and collectively they launched a condensed milk product of its own. In 1905, Nestlé got merged with Anglo-Swiss condensed milk. After some time, when Nestlé got fully established and all its operation were properly functioning in Europe and was gaining fame around Europe, then Nestlé decided to set up production plants around the globe to ensure the growth of the organization and to become multinational

The decision to become multinational turned fruitful for Nestlé and today Nestlé has its own operations and products in America, England, India, Brazil, Australia, Pakistan, Hungary, France, Belgium, Italy, Spain and various other countries around the globe.

MISSION STATEMENT:

To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CSV activities.

OUR AMBITION:

“Good Food, Good Life”

VALUES AND VISION:

The Nestlé global vision is to be the leading health, wellness, and Nutrition Company in the world. Nestlé Pakistan subscribes fully to this vision.

In particular, NESTLE envision to:

* Lead a dynamic motivated and professional workforce – proud of its heritage and bullish about the future.

* Meet the nutritional needs of consumers of all age groups – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest...