Mod. 5

CH1

1. First then I did was get up and brush my teeth and wash my face. Then I took a shower and got dressed and went to McDonald’s for breakfast. Then first way market affected my activities was by the commercials and many build boards I have seen before purchasing the items that I use every day.

2. Yes marketing is still necessary, because if it is not appealing to the consumer you will not maximize your profits of the product. Most consumers purchase items because it is appealing and it will probably make something in there life easier.

3. Macro-marketing is a social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society. Micro-marketing is the views of a set of activities performed by a specific organization. They are interrelated because macro view the market as a whole but micro involves the views of a specific company or organization inside the whole market.

6. The function of marketing is to satisfy the consumers need by matching their demands and to increase the sales volumes thru promotions.

14. Marketing orientation is to try and carry out the marketing concept and production orientation is to make whatever product is easy to produce and then sell it. Sno Biz is an example of production orientation because all it is frozen water with flavor syrup poured on it and burger king would be example of marketing orientation because they have a specific concept that they follow to make there burger different from the competition.

Ch2

2. Target marketing says that a marketing mix is tailored to fit some specific target customer. Mass marketing is the typical production –orientated approach, vaguely aims at “everyone” with the same marketing mix. An example of target marketing is when you see advertisement about fishing equipment and supplies. Mass marketing would be and advertisement about a supermarket that generally...