Advantages and Disadvantages of Radio

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Date Submitted: 12/29/2011 12:29 PM

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Advantages and Disadvantages of Radio


1. A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio at one time or another during the day. 

2. Permits you to target your advertising spends to the market most likely to respond to your offer.

3. Permits you to create a personality for your business using only sounds and voices.

4. Free creative help is usually available.

5. Rates can generally be negotiated and is cheaper to advertise on than some other media vehicles. 

6. Least inflated medium. During the past ten years, radio rates have gone up less than other media. 

7. covers 97% of Indian territory and 90% of the population

8. it is also an illiterate persons medium

9. Can be customized from region to region


1. Because radio listeners are spread over many stations, to totally saturate your market you have to advertise simultaneously on many stations. 

2. Listeners cannot refer back to your ads to go over important points. 

3. Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener's "tune out" factor. 

4. Radio is a background medium. Most listeners are doing something else while listening, which means your ad has to work hard to be listened to and understood. 

5. Advertising costs are based on ratings which are approximations based on diaries kept in a relatively small fraction of a region's homes. 

6. Not as fast as using a phone or internet; could take a little bit 

7. The line could get fuzzy, or not clear

8. Only an audio medium


Amateur radio (also called ham radio) is the use of designated radio frequency spectrum for purposes of private recreation, non-commercial exchange of messages, wireless experimentation, self-training, and emergency communication. The term "amateur" is used to specify persons interested in radio technique...