Marketing Research Paper

Marketing Research Paper

Danielle von Ting

MKT/421

January 24, 2012

Matthew Mulyanto

Marketing Research Paper

Marketing Research is the gathering, recording, and analyzing of all data about complications describing marketing of goods and services. A firm uses this action to associate the consumer, customer, and public to the market. Marketing research is a crucial part of a firm and without it, a firm will not be able to take into consideration trends, demands, and preferences of their consumers. Administering marketing research can take up time and be costly, it will be profitable in the long run and the cost of the research needs to be balanced against the importance of ensuring that the business attempt into new products is potentially going to be successful. The four elements of marketing mix price, product, place and promotion designs the base of any good market research. With the elements at hand, will guide the firm’s research and focus on the question that needed to be asked.

Whether you want to mix the classic martini or find the perfect wine to flatter your next dinner party, Kudler is the place for it. Kudler carries a wide variety of wine and gourmet foods. Kudler fine foods is s gourmet grocery store located in San Diego metropolitan area with three locations to serve their customers. They have the very best domestic and imported price at their locations and from their surveys their customer satisfaction has improved and succeeded all expectations. Kudler’s commitment is to provide its customers with excellent gourmet foods and wine in order to achieve their vision and goal. Kudler needs to have a mission that is offering its customers a delightful and pleasing shopping experience to be successful in its marketing research. Effective and efficient marketing implementation will help Kudler accomplish this mission for its business for its business knowledge and Kudler’s image. Kudler researches its best products and purchases...