Grounded Theory

Qualitative research

Qualitative research may be conducted to diagnose a situation, screen alternatives or discover new ideas. It is useful when research problems and issues are unclear, and it helps researchers understanding complex situation and research problems (William G., Steven, Ben, Hume & Barry J., 2011).

Qualitative research takes an interpretive, naturalistic approach to its subject matter; qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings that people bring to them (Denzin NK and Lincoln YS, 1994). It begins by accepting that there is a range of different ways of making sense of the world and is concerned with discovering the meanings seen by those who are being researched and with understanding their view of the world rather than that of the researchers (Roger Jones, 1995).

The goal of qualitative research is the development of concepts which help us to understand social phenomena in natural (rather than experimental) settings, giving due emphasis to the meanings, experiences, and views of all participants (Pope & Mays, 1995).

Denzin NK, Lincoln YS, 1994. Handbook ofqualitatve research. London: Sage Publications.

Britten N, Jones R, Murphy E, Stacy R. Qualitative research methods in general practice and primary care. Fam Oract. 1995 Mar;12(1):104-114.

Pope C., Mays N. 1995. Qualitative Research:  Reaching the parts other methods cannot reach: an introduction to qualitative methods in health and health services research. British Medical Journal 311: 42-45

Ethnography

Ethnography is a qualitative research methodology approach from social science specialism, anthropology (Peter & Maxine, 2010). It helps researchers examine the group or individual’s behavior, customs and way of life. It is the study of cultural groups in natural setting, over a prolonged period of time (Peter & Maxine, 2010). Common data collection methods are by...