Ecommerce

Electronic Commerce FINAL

1. Which of the following characterizes e-commerce today?

a. Predominance of pure online strategies

b. Emphasis on revenue growth vs. profits

c. Stronger government regulation

d. First mover advantages

2. The following are all unique features of e-commerce technology:

a. interactivity, global reach, information asymmetry, personalization/customization.

b. universal standards, richness, information density, interactivity.

c. information density, universal standards, personalization/customization, sales force-driven.

d. local/regional reach, interactivity, richness, personalization/customization.

3. E-commerce can be defined as:

a. the use of the Internet and the Web to transact business.

b. the digital enablement of transactions and processes within a firm.

c. digitally enabled commercial transactions between and among organizations and individuals.

d. both (a) and (c)

4. Intellectual property is:

a. the legal exclusive right of the author of a creative work to control the copying of that work.

b. tangible works of the mind such as music, books, and videos.

c. placement of material into the public domain.

d. distinctive symbols, pictures, or words that distinguish and identify the origin of a work or product.

5. B2C e-commerce involves:

a. businesses selling to businesses over the Web.

b. businesses selling to consumers over the Web.

c. consumers selling to consumers over the Web.

d. all of the above.

6. __________ refers to the other companies operating in the same marketspace selling similar products.

a. Competitive advantage

b. Competitive environment

c. First mover advantage

d. Market opportunity

7. A firm’s _________ describes how a firm will produce a superior return on...